Help us in helping MSF.
Our full revenue from September 18 is being donated to Doctors Without Borders (MSF), providing urgent medical care in crisis areas right now!
The donation will support MSF's ongoing efforts to deliver emergency medical assistance to people affected by war, conflict, and humanitarian crises in regions such as Gaza, Sudan, and Ukraine.
"As a company, we have a responsibility to act when global crises intensify. By dedicating a full day of revenue to MSF, we want to contribute directly to their vital work on the ground, where access to healthcare can mean the difference between life and death," says Annemette Markvad, Founder and Creative Director at Pilgrim.

This initiative includes all Pilgrim stores in Denmark and Sweden, as well as online.

A long-standing partnership
We have supported Doctors Without Borders since 2003, designing one or more unique jewellery pieces each year with EUR 13.50 / DKK 100 from every sale going directly to the organisation. Until now, Pilgrim have donated more than EUR 2,115,000 / DKK 15,800,000 to Doctors Without Borders.
The partnership reflects a shared belief in impartial humanitarian assistance and in standing with those who provide healthcare in places where medical infrastructure is either severely limited or destroyed. This year's initiative continues that commitment by transforming an ordinary day of business into tangible support for people living in severe crisis.

Doctors Without Borders
Doctors Without Borders (MSF) was founded in 1971 and is one of the world's largest medical humanitarian organisations. The organisation operates independently of political, religious, and economic interests, providing emergency medical aid to victims of wars, conflicts, and natural disasters. Private donations are crucial for MSF to continue their lifesaving work where the need is greatest.

Read more about our partnership with MSF here

View the press release here

Visit MSF’s official website here