Circularity

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CIRCULARITY

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CLOSING THE LOOP

Circularity is a mindset that influences how we design our products and work with materials. In recent years, we have increased the share of recycled materials in our collections. Going forward, we will continue exploring how circular principles can be integrated into our design, material choices and product life cycles, with the aim of reducing waste and making better use of resources.

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Caring for your products

To support longevity and reduce unnecessary waste, proper care plays an important role in how long a product lasts. That’s why we’ve developed a How to Care guide – designed to help extend the life of our jewellery and sunglasses through thoughtful everyday habits.

Giving products a second life

We encourage customers to consider reuse when a piece is no longer worn. Through our ‘Pre-loved Jewellery’ take-back system, available in all retail stores, jewellery is collected for recycling, upcycling, or appropriate disposal – supporting circular thinking at every stage.

Waste management

We continuously improve our internal waste management by sorting, tracking, and recycling materials wherever possible. Partnerships with Uniplus and El Recycling help ensure responsible handling of electronics and equipment.

To support appropriate disposal, we encourage customers to sort product components in accordance with local waste-sorting regulations – if not handed back through our ‘Pre-loved Jewellery’ take-back system in our retail stores. Every small action helps extend the lifecycle of materials and reduce overall environmental impact.

Rethinking Packaging

For our product packaging, our jewellery bags and display cards are made from 100% pre-consumer recycled plastic. For paper materials, we prioritize FSC-certified paper. This forms part of our ongoing work to develop our packaging and use materials more thoughtfully.